Head of Content – Global iGaming (Casinos & Slots)

Klient World
Miejsce pracy World
Opis oferty

We are iGamingNuts.

Our goal is to provide customers with the best and most comprehensive knowledge about online bookmakers and casinos through dedicated websites and products.

 

Our focus is on empowering players to find the best picks for sporting events and choose the most advantageous products from among all betting operators. We prepare guidelines and comprehensive reviews for our users based on the extensive knowledge and experience of our experts.

We are looking for a Head of Cointent to help our online growth so if You have a passion for delivering highly accurate work and you are comfortable taking on responsibility,  making decisions and also You have experience with SEO, knowledge of online casinos and coordinating  - we would really like to know YOU :)
Main responsibilities

  1. Content management and oversight – Create, edit, and monitor content across the global and local versions of the website, ensuring high standards and relevance for each market.

  2. Content strategy planning and execution – Develop and execute comprehensive content strategies for the primary markets (EN, IT, ES), scaling to other markets as the site grows. Maintain a content calendar that aligns with key trends, SEO requirements, and business objectives for timely content delivery.

  3. Training and development of content creators – Train, mentor, and guide content creators and translators to ensure consistent, high-quality output across all markets and content types.

  4. Team and project management – Lead and manage the global content team, ensuring efficient workflows, timely delivery, and smooth collaboration between writers, translators, and SEO experts.

  5. SEO optimization and trend adaptation – Ensure all content follows SEO best practices and remains up to date with industry trends and search engine algorithm changes to optimize visibility and engagement.

  6. Localization and cultural adaptation – Ensure content is appropriately localized and adapted for different markets, maintaining cultural relevance.

  7. Performance analysis and data-driven improvements – Track and analyze content performance through KPIs such as engagement, traffic, and conversions, using insights to refine strategies and improve content effectiveness.

  8. Competitor and market analysis – Monitor competitor content strategies and market trends, proactively adjusting content to maintain a competitive edge.

Basic Requirements:

  1. Knowledge of the gambling industry – A deep understanding of casino and slot mechanics, as well as regulations in different markets.

  2. SEO experience – Strong expertise in creating, optimizing, and monitoring content for SEO, ensuring quality and compliance with Google's guidelines on valuable, user-focused content.

  3. Content strategy expertise – Proven experience in developing content plans and strategies tailored to various markets and languages, with a focus on localization and market-specific preferences.

  4. Experience with multi-language content management – Familiarity with leading international projects and working with multiple language versions, including localization and geotargeting strategies.

  5. Creative and analytical mindset – Capable of producing engaging content that drives traffic, along with tracking performance metrics (e.g., KPIs) to optimize strategies.

  6. Understanding of affiliate marketing funnels – Specific knowledge of how affiliate selling funnels work in the gambling industry, with a focus on driving conversions and traffic.

  7. Leadership and team management skills – Ability to lead and scale a team of content creators and translators across different markets, ensuring consistency in quality and content delivery.

  8. Proficiency in English (mandatory) – Knowledge of Italian and Spanish would be a strong advantage for managing content across various markets.

We offer:

  • Diversity and satisfaction

  • 26 days of paid vacation even if you work on a co-op contract

  • Fully remote work

  • Flexibility -you can start between 7-9

  • Good company –  At iGamingNuts, we create a well-coordinated and supportive team of 40 specialists and
    experts. In the legal sports betting segment, we are proud to be a leader in building a gaming community. We are developing internationally and we already operate on the European, South American and Asian markets

  • Extra bonuses - loyalty bonus, yearly bonus depends on results

  • ...and more :)

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Data ostatniej modyfikacji wtorek, 15 października 2024
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